For my magazine promo ideas, I have used a shot from the music video. The shot is of Craig playing guitar on a bench, the shot engages the audience due to being a life like picture and not just a posed set picture. It also shows the genre of music- acoustic due to the clothing he is wearing (scarfs, blue shirt over a t-shirt, old leather watch) and the guitar is a signifier for the genre.
The background is important in showing the mood of the music that he plays as light and soft hearted. If the background was darker with black colours, it would be typically be grunge and rock. But the warm lighting and soft light clothing suggests a natural wellbeing and lifestyle and calming music, not loud music to perhaps dance to.
The name of the magazine was inspired by a pub called the Birdcage which is quirky with pictures of birdcages inside and oil paintings with acoustic and folk music. The name is also inspired by the genre of music i have chosen. Florence and the machine is typically folk, acoustic, indie and has pictures of birdcages in her album and on the stage design when performing live and also in her music video "Dog Days", this makes the birdcage a signifier for this musical and fashiable genre.
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