ideas for the music video and genre themes:

A CHECKLIST FOR THE MUSIC VIDEO:

1)Live footage of the band performing at a gig or festival; this represents the genre of music and engages the audience with a personal close distance view of the band, which would make the video more realistic due to real-life audience reactions. 2)Scenery associated with the music genre; folk music= countryside, and R'n'B= urban areas. The culture is represented through the genre of music; punk clothes are shown as sign of rebellion against the norm in society; black clothing conveys this attitude. 3)Stereotypes represent social groups which are identifiable to the audience. The grunge genre is reflected not only through the music but through the clothing; flannel shirts, converse trainers and looking generally unkempt. "Punks" tend to be middle class whereas "chavs" tend to be working-class. The term "chav" was given when the working- class started wearing Burberry which was stereotyped with the middle class. 4)Inspiration for the genre of music and for possible narrative ideas look into films of famous musicians; "I'm not there" (Bob Dylan), "Control" (Joy Division) focusing on the controversial aspects of their lives: drugs, affairs, suicide etc. 5)Look at the "Kings" of the music industry- Elvis Presley, Michael Jackson and how the most creative musicians died earlier in their lives; "the candle which burns the brightest goes out the quickest". 6)Advertise the genre using the conventions needed to promote the video to a partular audience; a guitar is an object which characterises rock music. The genre of music chosen is "acoustic". The genre has a wide range of conventions and I am looking into Indie acoustic and acoustic folk music. To understand the genre better I looked into the aspects of the genre that needs to be addressed in the music video.

1. Look at fashion of the genre and stereotypes:

When looking at the genre of music and the sterotypes, look at the what it represents i.e. love and nostalgia- through the possible colours of clothing (romantic clothing), the ambience and lighting (natural and romantic- sunsets, and sunrise~ new day and positive outlook in life), and the people. In the acoustic genre people link acoustic music to busker's, university students, or possibly older generations who lived through the generation of jazz and classical music.

2. The culture of the genre:

When looking into the culture of the genre, I will use aspects of the "Indie" social group. This is because currently in the music industry there are a few mainstream chart topping bands which are promoting factors of the acoustic genre; Florence and the Machine, The XX, Vampire Weekend, Two door cinema club and Mumford and sons. These bands are a modern mixture of indie math, indie rock, folk, and pop acoustic.

^ Paolo Nutini- candy.

3. Artists which perform more than one genre of music:

Some artists whom perform other genres of music (i.e. Paolo Nutini) also produce some acoustic songs, (Paolo Nutini-"Candy"). Most of the videos have a calm atmosphere, representing a happy idyllic lifestyle.

4: Recognisable artists of the genre chosen:

Some of the successful acoustic music musicians have inspired the current music, such as Eva Cassidy; folk acoustic, Johnny Cash; country acoustic, gospel, and Jeff Buckley; soft rock and indie acoustic